“Not So Fast”: A Campaign That Makes You Pause
I designed a social media series tailored to younger audiences—mixing short-form video, animation, and bold design to turn industry topics into something fresh and approachable. Through playful storytelling and modern visuals, the campaign boosted engagement and simplified complex ideas.
Content writing was done in collaboration with the team at Apple Box Studios.
This multi-post campaign was built from the ground up to prioritize audience engagement and clear communication. It included short-form videos, animated explainers, carousels, and infographics—each designed to match platform behavior and connect with a younger demographic.
Visuals blended illustration and photography with bold color, animation, and playful composition to present complex topics in a simple, engaging way.
